E-commerce gaining pace

Retail internet sales will grow by 15 percent y/y in 2014. The total value of e-commerce will reach PLN 27.3 billion, as forecast by PMR analysts. According to PMR, last year the e-commerce sector gained 12.9 percent y/y and reached a value of PLN 23.8 billion. PMR underscores the fact that the sector is growing and should double in value in the next five years. Technology advancement and consumer habits are the reason behind an increase in internet shopping. Not only are young people hopping on the e-commerce bandwagon, but older folks are trying out internet shopping as well, read the ISBnews release.