E-commerce growing, but not by e-nough

In developed countries this percentage is two-times higher, which indicates the popularity of the internet. Despite the fact that the percentage of Poles using the internet increased from 28% to 37% last year, Poland is still very far behind the European leaders. "The most popular online store, Merlin.com.pl, was visited by 1.6 million clients in July,"reads a report by Megapanel PBI/Gemius. One can easily buy anything in Polish e-stores and throughout the last year the number of those buying cosmetics, car parts, photo equipment and tourist services has doubled.Roughly 60% of e-stores' clients are men, while, irrespective of gender, 82% of internet users are satisfied with their online purchases.(Rzeczpospolita, p.B5) M.M.