E-commerce to double by 2020

The Polish e-commerce market will see a 15 percent growth in 2016, totaling PLN 35.8 billion and reaching PLN 63 billion in 2020, Sociomatic Labs which offers real-time bidding (RTB), estimated. Moreover, the number of e-stores will increase by 7 percent, exceeding 23,500 this year and amounting to at least 30,000 in 2020. Experts claim that by the end of this decade, the value of the e-commerce market will double and may achieve nearly a 10 percent share of Poland's entire commerce.