E-commerce to grow 15-20% in 2014

Poland’s e-commerce market will continue to grow at a double-digit pace in 2014, though slower than in the past years, Przemysław Budkowski from Naspers told the Polish Press Agency in an interview. Growth is expected to be between 15-20 percent year-on-year. “The habits of users change dynamically, which makes it difficult to make precise forecasts about the whole e-commerce market’s growth,” Budkowski said. The segment accounts for 3.5-4 percent of total retail, he added. Within e-commerce, the mobile segment is likely to growth the most, Budkowski said. “Taking into account trends observed on foreign markets we can say that the Polish e-commerce market still has growth potential and that it aims to reach Western European levels,” the executive also said.