E-commerce turnover grows 60 percent to zł.8 billion

The bullish market was felt by 3,300 online stores and auction sites, with the market leader Allegro estimating the growth in transactions of over zł.1 billion, to more zł.3.5 billion. Following last year's growth in the number of stores, Polish e-commerce is now focused on interior design, gifts and accessories, television and photo equipment and computer equipment. "According to our analysis every fifth store recorded a growth in turnover of 100 percent, one third 30-100 percent, while only 3 percent reduced the value of sales," said Piotr Jarosz, an analyst of online trade and publisher of Sklepy24.pl. Large growth should be attributed to the growing confidence of users with electronic stores. "The following step related to such a strong growth in the number of stores and turnover might be market consolidation. Acquisitions and a fiercer fight for clients should be expected this year," said Krzysztof Boufał, deputy president of Hoopla.pl.