E-consumers are buying more but for less

According to the Polish Chamber of Electronic Economy in the report "Omni-commerce. Convenient Shopping 2023," 100 percent of Polish internet users have made online purchases at some point (+13 percentage points y/y), and every third consumer now shops online more frequently due to inflation.

While the fact that the popularity of online shopping is growing is rather obvious, it is well-reflected in the data collected by Tpay.