E-tailing in apparel and other goods grows

According to the research of NetTrack SMG/KRC, this is almost as many as those buying books on the internet. In 2006, Poles will spend zl.4 billion on online shopping, with the number likely to increase four-fold by 2010. "Books and other goods which were previously offered on the internet will not fuel electronic trade alone. It is growing thanks to an expanding assortment of goods including, for example, household equipment," said Lukasz Narozny from Ceneo.pl. This is confirmed by the growth of Hoopla.pl, which should witness a five-fold growth of turnover, increasing to zl.25 million, in 2006. "One can save a lot on shopping for household equipment on the internet. I estimate that it's even 15%-25% cheaper in comparison with purchasing in a traditional store," said Krzysztof Boufal, president of Hoopla.pl. (Rzeczpospolita, p. B3) M.M.