EasyJet to launch flights from Warsaw and Kraków this fall

EasyJet, a British budget airline, is about to start operating in this country, with clients being able to book tickets through the company's website within a few days. Starting its scheduled flights here on October 31, EasyJet will fly from Warsaw to London and from Kraków to London and Dortmund. The company has also extended the number of destinations it services from Budapest in line with its new aim of conquering the Eastern European market. However, EasyJet will meet with stiff competition in this country in the guise of Air Polonia, Wizz Air and SkyEurope. Consequently, its debut will be preceded by an extensive advertising campaign conducted simultaneously in Budapest, Warsaw and Kraków that will cost the company about EUR 1 million over the next few months. EasyJet plans to carry over two million passengers during the next twelve months. (Parkiet, p. 5) D.W