Eckes-Granini to expand organically or via take over

"We plan to boost our sales by several percent this year in order to fully utilize our production capacity in Łęczyca," said Bogdan Smok, president of Aronia. This will be achieved through investing close to zł.10 million in new products, packaging and marketing. "If, in two years time, the investments do not prove successful, then Eckes-Granini will either have to further strengthen Aronia, or purchase a sector competitor," explained Smok. (Puls Biznesu, pp. 1, 9) M.M.