Eco-products more popular, but still niche – Nielsen
As many as 40 percent of Poles are interested in green products, not only foodstuffs but also cosmetics and cleaning products, according to a study by research firm Nielsen reported by daily Rzeczpospolita.
Food is the most popular product category, with PLN 1-1.1 billion spent each year on eco foods. By comparison, Germans spend €10 billion on bio-foods a year. “The trend for natural cosmetics or eco-detergents is in its infancy. Even for categories, where it is the most visible, the share of ecological or natural products in total sales for the past 12 months did not exceed 6 percent,” Nielsen stated.
The interest in eco products would increase if they were more varied and cheaper, the study concluded.
