Editor's note: A strong image for a stronger economy

Foreign investors in Poland are surprised that the country is so inefficient in selling itself abroad. It is not common knowledge that we have an army of young, educated, multilingual people ready to work, we have a very good geographical location and a (reasonably) business-friendly economic environment.

The foreign investment experts I've talked to say that the coming couple of months will be a decisive period for Poland, determining the position the country is going to occupy on the global economic map.

Without sending clear, encouraging messages abroad we can't expect companies looking for investment opportunities to choose Poland. A lot depends on our politicians and government institutions (with the key role being played by the Polish Information and Foreign Investment Agency PAIiIZ), as they are  responsible for sparking dialogue with other countries. And that actually scares me.

Communicating with foreign counties is still our weak spot. It is best illustrated by the recent international scandal over secret CIA prisons.

In Poland it has dominated the headlines. It has become a favorite subject of conversation and has caused great concern among Polish and foreign public opinion. The biggest problem and threat is the overwhelming feeling of vagueness and uncertainty surrounding the Polish authorities. They are making exactly the same mistake as they do with foreign economic policy. They are not active and resolute enough in their communication.

If the allegations are untrue and there are no secret CIA detention centers in Poland, then why haven't any politicians said as much in an open and definite fashion? Poland is now in deep trouble thanks to its poor PR.

This matter spoils our image and contributes to a wave of crushing criticism from the EU. At this very moment the future of the EU budget is being decided and Poland's weak international position translates into a poor negotiating position and smaller incomes. Everything starts and ends with the economy.

Eliza Durka

Editor-in-chief