Empik Go sums up the first half of the year

The year 2020 contributed to the growth in the digital content market, and the first half of this year indicates that this phenomenon is still developing. The creators of true crime podcasts appear more and more frequently on top of the most-listened audio content. According to Empik Go, the application is already used by over 250,000 users per month.

After 2020, even market leaders had to redefine their users' needs resulting from the lifestyle changed by the pandemic.