Energy drinks increasing in demand

Over the last 12 months, the energy drink category in Poland has grown by 6.7 percent in value and is currently worth PLN 818 million. In terms of volume, energy drink sales rose by 10 percent for the current moving annual total. A 120 million liters of energy drinks were sold during this 12-month period. FoodCare’s Black Energy Drink is the market leader with a 15.8 percent value share, according to an ISBnews release.