Esotiq & Henderson planning further expansion in Poland

One of Poland’s largest suppliers of cosmetics and luxury undergarments, Esotiq & Henderson, will continue its rapid expansion of outlets, both in Poland and abroad, according to a company press release on Thursday.  In addition to opening between 52 and 58 new stores in Poland under its Esotiq and Femestage brands, it will open an e-shop under the brand Henderson, which will sell men’s products, including undergarments. “We've tested this model in Poland. The internet supports our stores’ sales, makes our brand recognizable throughout the country, not only in the largest cities. This will also enable us to reach those customers in Ukraine and Belarus. In the case of Russia, where there are no shops, (the) e-shops will provide us with recognition of the market at low cost and reduced risk,” the statement said. The company has expanded rapidly in recent years, with 263 outlets in Poland in 2016, in comparison to 243 in 2015. It is listed on the main market of the Warsaw Stock Exchange.