Euro-net ponders bourse, but who owns this dark horse of a white goods chain?
Given the scale of the company's operation - it has 93 sales outlets across the country and generates revenues of nearly zł.1 billion a year - it has been something of a puzzle as to so little is publicly known about the firm. "The company was founded in 1991 and for the first 4 years invested only in Warsaw. Later, it expanded further on and currently operates in 42 cities," Waldemar Kruk, a Euro-net board member revealed rather sparingly, while declining to disclose the name of EURO-net's owner. Key to the RTV Euro AGD chain's success have been its intensive marketing campaigns, which last year consumed over zł.40 million, and its choice of location, usually in shopping malls. (Puls Biznesu, p.7) K.J.