European E-Commerce Retailers Demand Fair Competition Amid Chinese Market Domination

European e-commerce retailers are raising concerns about unfair competition from Chinese online marketplaces, urging for better market regulation. In 2023, over 40 percent of consumers in the EU and the UK purchased goods from Chinese sellers. This surge is attributed to lower prices, often due to less stringent safety and data privacy regulations in China compared to the EU.

“The existing regulations are sufficient, but enforcement is…