Executives reach for FT
The distinctive beige-colored publication, which is owned by British concern Pearson, topped the poll with 13.1 percenthammering its main rival, the Wall Street Journal, which scored just 2.7 percent.
In a second Ipsos-RSL survey of 39,400 Central European execs from Poland, the Czech Republic and Hungary, readership was smaller but still of a similar proportion. Whereas the Financial Times was read by 7.8 percent, the Wall Street Journal attracted 0.9 percent of Central European managers. The German daily Frankfurter Allgemeine Zeitung took second place in both surveys.
The wider European survey showed that among business weeklies, The Economist was the most popular publication, read by 7.7 percent of Western Europeans. Time magazine was third (4.8 percent), while Newsweek was fifth (3.3 percent).
The press is regarded by 58 percent of those questionned as the most credible source of information on international issues. (A.T.)
In a second Ipsos-RSL survey of 39,400 Central European execs from Poland, the Czech Republic and Hungary, readership was smaller but still of a similar proportion. Whereas the Financial Times was read by 7.8 percent, the Wall Street Journal attracted 0.9 percent of Central European managers. The German daily Frankfurter Allgemeine Zeitung took second place in both surveys.
The wider European survey showed that among business weeklies, The Economist was the most popular publication, read by 7.7 percent of Western Europeans. Time magazine was third (4.8 percent), while Newsweek was fifth (3.3 percent).
The press is regarded by 58 percent of those questionned as the most credible source of information on international issues. (A.T.)
