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Exports are not enough

Only 23 percent of entrepreneurs would consider opening a branch outside Poland and a mere 11 percent would attempt an alliance with a foreign partner. The disquieting data comes from a report released recently by KPMG. The report also states that 86 percent of all the respondents treat the EU countries as a natural direction for future expansion.

Germany is still by far the most important market for Polish companies, with 59 percent of them already conducting or thinking of conducting some kind of business activity across the western border. Other countries such as Russia, Great Britain, France or the Czech Republic appeal to some 20 percent of Polish entrepreneurs.

Eurostat figures show that Poland boasts the highest export growth among the EU countries, but concentrating on this sort of business activity is a shortsighted strategy. According to KPMG, the fact that not many companies see an opportunity in technological development is rather worrying. "In the modern economy, innovations and intellectual values are the key to success. Without them, there's no way to gain advantage over other market players," Sławomir Mirek, director of the pharmaceutical company Adamed told Rzeczpospolita.

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