A study by EY found that 86% of Polish companies operating abroad plan to expand further, with 58% emphasizing the importance of human capital. The high quality of Polish employees is seen as a key advantage, enabling product and service exports, while 52% value access to international talent through remote work. Companies prioritize employee training (47%), equipment (45%), and IT infrastructure (43%) when entering new markets. Human capital challenges include managerial skills (51%), language proficiency (50%), and cultural differences (26%).
Despite its importance, the human aspect often ranks lower in company budgets, though it is crucial for successful international expansion. The study surveyed 314 medium and large firms in late 2023.