Father Rydzyk's new TV channel to be advertising-driven

Trwam Television, a new initiative of the circles related to Radio Maryja owner Father Rydzyk, intends to run on advertising. However, media houses are skeptical of the plan. "Everything depends on the content of the programs proposed by the station. If it promotes a Radio Maryja style it will be very difficult to win advertisers," said PanMedia Western's media manager Lucyna Koba. "It is important how the new station intends to build its viewer base. It is hard to envisage any commercial success if the viewers mostly include old people on low salaries," she added. In mid-February, the station received a license from the National Television and Radio Council (KRRiTV) to broadcast via satellite. Its offer includes educational-religious programs. The station is scheduled to be launched in the second quarter of 2003. (Media i Marketing Polska, p. 2 ) A.Z.