Fazer Group focuses on Poland to boost sagging sales

Stockholm listed Swedish-Finnish confectionery producer Cloetta Fazer Group, with an annual turnover in excess of zł.1.5 billion, plans to capture a larger slice of the Polish market. Across Europe, the corporation owns five factories, including one in Gdańsk. Despite a small sales growth in Sweden and Finland (its core markets), its sales in Denmark, Norway and Poland showed a slight decrease. As a result the management has decided that, "We want to participate in the consolidation of the Polish confectionery market and in this way boost our share," said Karsten Slotte, president of Cloetta Fazer Group. In his opinion, the Polish market is very fragmented and consolidation is unavoidable. (Puls Biznesu, p. 9) M.M.