Ferrari getting set to hit Polish roads

According to Puls Biznesu, Fiat-owned Ferrari will officially enter Poland in a few weeks. "The maintenance center in Warsaw, despite of not being marked yet, is already ready. The showroom is also in the process of being furnished," said a person close to the automotive sector. He did not reveal any details, but it is known that the launch is being handled by a private entrepreneur and not the Polish branch of Fiat. "We neither confirm nor deny. Ferrari runs an independent policy and can conduct individual talks with private vendors in terms of network creation," said Bogusław Cieślar, spokesman of Fiat Auto Poland. Most sector representatives are surprised with the news, but one of the dealers claims that soon three multi-brand showrooms with luxury cars will be opened in Silesia, Poznań and Warsaw and one of the brands is to be Ferrari. Experts and sector representatives differ in terms of evaluating the brand's chance of a successful market entrance, as despite growing sales of luxury cars Ferrari is simply too expensive and not adjusted to Polish roads. (Puls Biznesu, pp. 1, 6-7) M.M.