Fewer customers shopping in discount stores; hypermarkets gain

According to a 2024 Proxi.cloud report, the number of unique customers and foot traffic in discount stores declined by 1.8% and 1.9% y/y, while convenience stores and hypermarkets saw growth. Convenience stores experienced a 14.2% increase in traffic and a 2.6% rise in unique customers, while hypermarkets saw increases of 7.1% and 2%, respectively.