Finance continues net-ad dominance
Last month, financial firms and tech companies doled out the most to get their ads on the internet, according to the latest report from internet ad monitoring agency Netmonitoring. Two of the top-three buyers were telecoms, while internet media and e-business were the two most-advertised products.
"The decidedly dominant sector in the internet advertising market in July was 'Finance and Marketing'," the report says. Some 40 percent of all ad spend came from that sector, continuing its ad barrage from June. It emphasizes, however, that much of the outlays could be attributed to the 'Net on the Net' sector, meaning companies that exist only on the internet. Nearly 30 percent of all net advertising came from those companies.
Entertainment and Culture advertising held onto second spot, with 15.4 percent of the market, the same share as Telecommunications, which surged in July after coming in fourth in June. The sector of the market claimed by Motorization and Transport shrunk, however, from 12.5 percent in June to just seven percent last month.
The top-three biggest spenders on internet ads in June retained their place in July. Expenditures on internet advertising from PTK Centertel, owner of the Idea mobile-telephone services brand, equaled 5.7 percent of the entire market in July, while Home.pl and Telekomunikacja Polska came in second and third, taking 3.6 and 3.1 percent of the market respectively. The report notes that PLL LOT and Open Finance were also extremely active last month.
Internet media and e-business made up nearly 22.5 percent of the products advertised last month, a 4.5 percent rise on June. Telephone services took up seven percent of net advertising, while bank accounts accounted for 4.9 percent and airlines 3.9 percent.
"The decidedly dominant sector in the internet advertising market in July was 'Finance and Marketing'," the report says. Some 40 percent of all ad spend came from that sector, continuing its ad barrage from June. It emphasizes, however, that much of the outlays could be attributed to the 'Net on the Net' sector, meaning companies that exist only on the internet. Nearly 30 percent of all net advertising came from those companies.
Entertainment and Culture advertising held onto second spot, with 15.4 percent of the market, the same share as Telecommunications, which surged in July after coming in fourth in June. The sector of the market claimed by Motorization and Transport shrunk, however, from 12.5 percent in June to just seven percent last month.
The top-three biggest spenders on internet ads in June retained their place in July. Expenditures on internet advertising from PTK Centertel, owner of the Idea mobile-telephone services brand, equaled 5.7 percent of the entire market in July, while Home.pl and Telekomunikacja Polska came in second and third, taking 3.6 and 3.1 percent of the market respectively. The report notes that PLL LOT and Open Finance were also extremely active last month.
Internet media and e-business made up nearly 22.5 percent of the products advertised last month, a 4.5 percent rise on June. Telephone services took up seven percent of net advertising, while bank accounts accounted for 4.9 percent and airlines 3.9 percent.
