Finnish paper firm to spend more money on advertising

"We will spend five times more on advertising than in 2005. It is the largest advertising budget in the company's history in Poland," declared Juha Tilli, the head of Metsä Tissue. According to analysts' estimates it may be 3% of the revenues i.e. around zl.7.8 million. The company has two factories in Poland, in Konstancin Jeziorna and in Krapkowice and does not plan further acquisitions. "We want to increase productivity by 10-20% in the Polish factories in which we invested several million euro," revealed Juha Tilli. As a result of outsourcing, the employment at the Polish companies will decrease from 600 people to 500. "The organic growth in Poland is a very sensible strategy," commented Michal Jarczynski, the president of Arctic Paper Kostrzyn, the offset paper manufacturer. (Puls Binzeus, p. 11) E.B.