First shopping centers fully automated their loyalty programs

Nearly 2/3 of Poles belong to at least one loyalty program, and 72 percent of them uses it in the mobile application. Galleries put a strong emphasis on their convenience and expansion with new functionalities. That is why the Warsaw centers: Galeria Mokotów and Westfield Arkadia as well as Wrocław's Wroclavia completely digitized their loyalty program, extending it with cashback, i.e. a refund of some money for purchases.

Participants of loyalty programs have so far been able to count, among…