Fitness businesses in Poland growing rapidly

A report in Newseria business on Tuesday stated that private fitness facilities serve nearly three million Poles. “The fitness market in Poland is potentially absolutely massive,” said Tony Cowen, creator of Tonezone, a fitness company operating in Warsaw. The report cited data from Deloitte, which indicated that the industry has continuously growing revenues and, with less than 10 percent of Poles visiting fitness clubs, potential for further growth exists. However, due to the high level of rotation of clients resulting in a very high turnover, there are relatively frequent closures of fitness clubs. “The whole country seems to be embracing health and fitness,” said Cowen in an interview.