Flight tickets sales account for 76% of mobile transactions

As much as 76 percent of mobile transactions in Poland in 2014 involved the purchase of flight tickets. Poles spent roughly €5 billion shopping online, Polish Radio reported. The British e-commerce market is the biggest in Europe and was valued at roughly €112 billion, according to “The Programmatic Globe” report published by advertising agency Sociomantic Labs. “Despite lower wages and smaller population, the Polish e-commerce market has been expanding,” managing director CEE of Sociomantic Labs Maciej Wyszyński pointed out. Sociomantic Labs was founded in Berlin in 2009. It has got 19 offices worldwide, one of them in Warsaw.