FMCG Beer Brief: Kompania Piwowarska; Debowe Mocne; Zywiec; Warka

Kompania Piwowarska has signed a preliminary contract with Radeberger Gruppe AG under which it would purchase 98.8% of Radeberger's state in Dojlidy brewery. The value of the transaction is $37.9 million. (Media i Marketing Polska, Feb. 20-March 5, p. 29) ... TBWAWarszawa appears to have won the tender to manage the strategic and creative budget of Debowe Mocne beer, which is owned by Kompania Piwowarska (KP). Although not yet signed, the deal has been independently confirmed by KP spokesman Pawel Kwiatkowski. Last year KP spent zl. 7.5 million on promoting Debowe Mocne (Media i Marketing Polska, Feb. 20-March 5, p. 8) ... Grupa Zywiec new tender to manage its brand strategic and creative budget has attracted three players: Grey Worldwide Warszawa, McCann-Erickson Polska and Lowe Brand (Media i Marketing Polska, Feb. 20-March 5, p. 8 ) ... Grey Worldwide Warszawa (GWW) has been invited to prepare the new development strategy for the Tatra beer brand owned by the Zywiec group. GWW is currently conducting market research to verify its development strategy (Media i Marketing Polska, Feb. 20-March 5, p. 12) ... Warka Jasne Pelne beer brand controlled by Grupa Zywiec will, until 2006, continue its sponsorship program connected with Champions League football games (Media i Marketing Polska, Feb. 20-March 5, p. 14) J.K.