Food companies to reconsider their Eastern markets

Therefore, Polish food exporters will have to invest directly in these markets in order to keep a presence there. The EU has always been short of beef, so this market niche is promising. Also the fruit trade has changed - this year Polish fresh fruit exports to Russia totaled only EUR48.7 million (compared to EUR72.4 million last year). One option for Polish companies will be to invest capital and technology in those countries to become part of their food exporting sector. Several companies have already take steps in this direction, such as listed poultry producer PKM Duda, which has invested in a poultry processing plant in Ukraine and Polish soft drinks producer Hoop, which acquired a 50% stake in Russian company Megapack. (Puls Biznesu, p. 4-5) J.L.