Forever 21 to enter Poland in Autumn
15:07
US fashion brand Forever 21 has announced its plan to enter the Polish market by opening three stores in the country in autumn 2016. The first store will be located in Arkadia shopping mall in Warsaw, with Manufaktura in Łódź and Posnania in Poznań following within the 3rd and 4th quarter of 2016.
“Introducing Forever 21 in the polish market is a key target for us. Arkadia, Manufaktura and Posnania are ideal locations for our first stores. We do believe in the engagement of people with our brand in Poland as it substantially reflects both the global fashion trends and the modern shopping experience,” said Alexandros Doukas, CEO of Teren Management Europe.
The launch of Forever 21 in Poland is part of an extensive expansion plan of Teren Management Europe, exclusive Franchisee of “Forever 21” brand in nine countries across Europe. By the end of 2016, the company plans to operate stores in five countries: Poland, Romania, the Czech Republic, Slovakia and Portugal.
The stores in Poland will offer customers a large selection of merchandise in 1,000 sqm of retail space in Arkadia, 1,000 sqm in Manufaktura and 1,700 sqm in Posnania.
