Frans Hoekman, Hudson
A Dutch national, Hoekman studied law in Amsterdam and joined Start as a project manager in the Netherlands. After a move to the Czech Republic he opened his own company - Agency Start Praha. He remained a country manager until he returned to the Netherlands in 2002. Subsequently he joined the STA group of companies in Amsterdam as the director of People at Work, a company active in advertising and financial services and labor market communications. Hoekman is married and has four children. His interests are sailing and marathon running.