French insurance giant enters the market via Avannsur

This operation is to be carried out through its subsidiary Avannsur based in Nanterre. Company representatives will hold a press conference on October 23, during which the AXA brand will be officially launched. The project had been in the planning stage for two years, as previously the French insurer intended to take over Link4, the first company which appeared on the Polish market with a similar strategy.The first policies are to be sold in November, as Avannsur has recruited all the staff it needs. The CEO of Avannsur, Ryszard Bonciong, is the most probable candidate to head the AXA brand in Poland. (Puls Biznesu, p. 8) A.K.