Fresh Fruit Poland consolidates summer fruit market

The new entity under the working name of Fresh Fruit Poland Group (FFPG) will deliver 50% of the strawberries and 80% of American black berries on the European market. "Our objective is the consolidation of the best Polish producers of summer fruits. We offer the best quality fruit and we want to receive a fair price for it," said Janusz Glinicki, president of Sadpol, the largest Polish exporter of strawberries. The new entity unites producers with a total crop area of 5,000 ha. FFPG will be responsible for promotion on international markets, purchasing plants, fertilizers and equipment, as well monitoring the situation on foreign markets. (Rzeczpospolita, pp. A1, B1; March 26-28) M.M.