Fujitsu Siemens'' hot hardware
The Polish hardware market recorded growth of 35 percent last year, with some 1.8 million computers being sold, according to research company IDC. Experts say this was mainly due to the flow of EU funds to the public sector. Decreasing prices of portable computers, which are replacing traditional hardware in small and medium-sized businesses also played a role in this market boost.
One of the beneficiaries of these circumstances was Fujitsu Siemens Computers (FSC) Poland, which achieved the highest sales growth out of the five biggest players on the market, including NTT, HP, Dell and Optimus.
"In Q4 2005 our sales in Poland grew by 134 percent," said Fujitsu Siemens CEO, Bernd Bischoff. In the current financial year, which will end on March 31 2006, FSC Poland's revenues will have grown by almost 80 percent. The company's turnover reached zł.284.3 million in the 2004-2005 financial year, compared to some zł.200 million the year before. "In the current financial year FSC Poland may achieve revenues of EUR 122 million," said FSC Poland's marketing director, Mirosław Grzyb.
According to Bischoff, the company's growth in Poland is thanks to its cooperation with such partners as Microsoft, Oracle, EMC and IBM. At the moment Fujitsu Siemens employs 53 people in the country. "As we are growing fast, soon we will have 100," said Bischoff.
In Poland the company is particularly successful in the laptop market, in which it holds a 14.5-percent share. "In 2005, FSC sold 74,000 laptops and recorded 220-percent growth. At the same time the laptop market in Poland grew by 106 percent," said Grzyb.
The growth of FSC Poland outpaced the concern's global results. By the first half of 2005 the company's revenues amounted to EUR 2.87 million, which was a 12-percent growth on 2004. Bischoff claims that apart from the cooperation with local partners, the company owes its success in Poland to the launch of innovative products. In Poland, 95 percent of the company's revenues come from hardware sales. However, Bischoff predicts that the share of software and services in FSC Poland's revenues will increase.
