Gadu-Gadu talks its way to success

Although the figures are not very high, Gadu-Gadu's 40% profitability brought a 60% increase in profit y-o-y, 80% of which is generated from advertising. Gadu-Gadu has been also offering VoIP telephone services and has so far gained 50,000 clients. The company is going to promote telecommunications services more intensively so that its revenues and profits are fairly balanced. In the long run, Gadu-Gadu plans to sell Internet and mobile telephone services under its brand. It has also been launching more and more new products for its advertising clients, e.g. "socializing service" (gathering people of the same or with similar interests) and Internet radio. Skype, which is the company's direct  competitor with 6 million registered users, is not offering Internet services at the moment and is only limiting itself to the telecommunications sector. But this may change and then competition on the market will become much tougher. (Puls Biznesu, p.12) J.L.