Gazeta Wyborcza loses readership in H1

Wirtualne Media published first half of the year results of newspaper sales, including all paper and online editions sold. The results showed Fakt tabloid-style daily in the main position with 333,340 issues sold, a number 4.36 percent lower than the H1 2013 result for the Axel Springer publication. Gazeta Wyborcza experienced a relatively big decline in readership, falling 16.41 percent and selling 174,708 issues. This continues a general trend for the two main news outlets, which have fallen from a total readership of almost one million in H1 2005 to the current levels which seem to be roughly half of that figure, as shown through analysis of data from the non-profit Związek Kontroli Dystrybucji Prasy. Wyborcza's decline has been steady since 2007. With small exceptions, news readership has been steadily declining throughout the last 9 years.