German fashion house Olsen sets itself the target of opening 12 new stores

After this will be achieved it will mark the end of the development of the company's store network. "We plan to develop it to reach 60 stores, and then we will concentrate on increasing their quality. We are going to change multibrand stores into monobrand; we are looking for better locations for the existing shops," said Andrzej Czy¿, Olsen Fashion's director general. According to Czy¿, the company is not competing with the House, Reserved or Reporter brands as Olsen is more exclusive. Therefore, the number of 60 stores, as compared to House's 78, 88 of Reserved and 218 of Reporter is a maximum. Olsen Fashion which is controlled by Germany's Olsen was founded in 2004. By the end of this year it expects to see z³.10 million in revenues, a figure which the company wants to grow to z³.13 million next year. (Puls Biznesu, p. 12) A.K.