Gino Rossi has ambitious goals for 2017

Polish footwear and accessories company Gino Rossi stated in a press release on Wednesday that it will develop its brand in 2017 by focusing on expanding e-commerce sales and increasing the brand’s value abroad by cutting production costs. “In the opinion of the board, in the years to come [we will] develop e-commerce, in line with structural changes in the retail market and global trends. Therefore, the board wants to use the potential of the brand Gino Rossi and Simple to further develop the channel e-commerce and B2B and simultaneously manage the optimal sales network with stable profitability,” part of the release read. The company, which came about in 1992 as a result of a Polish-Italian business venture, also stated that it will increase its consolidated sales over the next three years by increasing its investment in product sourcing and location analysis, in addition to the e-commerce development. “In 2017, [we] plan to spend on investments PLN 7.3 million, and in [each of] the years 2018 to 2019 PLN 5.5 million for the purposes of selective opening of stores and the development of its product sourcing,” the release also read. It indicated that it would seek to continue expansion plans in Czechia, where it currently has three outlets in Prague.