Go East, young man! Food firms forge alliance to conquer new markets

"Our goal is mutual aid in developing distribution and sales, especially in Russia, Ukraine, Romania, the Czech Republic, Hungary, Slovakia and Bulgaria," said Marian Owerko, president of Uno Fresco Tradex. The group will commence their activities in Moscow by employing joint sales representatives and renting a shared logistics center. After creating a common distribution network, the group will commence talks concerning marketing and advertising efforts. Owerko said that the partnership would make it possible to reap the rewards of the East's upcoming prosperity. Currently the group's total exports constitute 5% of its combined turnover, but it hopes to increase this figure to as much as 50%. (Puls Biznesu, pp. 1, 8) M.M.