Good perspectives for children’s goods - PMR

The children’s products market in Poland grew by 1.6 percent year-on-year and amounted to PLN 8.7 billion in 2013, according to a report from PMR quoted by ISBnews. Between 2014-2019 average annual growth is expected to accelerate to 4 percent. In 2014, PMR expects the sector to grow by 2.6 percent y/y and reach PLN 8.7 billion in value. Last year was the second year running of slower growth compared to previous periods. This stems largely from a declining birth rate in Poland, PMR explained. “Additionally, slower economic growth in Poland influenced a decline in demand,” the report said. “Despite the fact that customers will still want to buy wisely, it must be stressed that each year parents have more awareness and they choose high quality products for their children.”