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While the company has increased its market share in Poland, its competitors have felt the pinch, with Interia.pl, o2.pl and gazeta.pl all losing ground. Now the firm is opening a new Polish office to supervise its operations in Central Europe, which to date have been run out of the firm's office in Ireland.

Google recently hired Adam Kwaśniewski, a former director with Ad.net, and Artur Waliszewski, the former general manager of Onet.pl. They will team up with Michał Lorenc, who currently works with Google and was formerly employed at AOL, to create the new branch of the company with Waliszewski taking the CEO's chair.

"We are eager to release the great potential of the market in Poland," says Waliszewski. "We are going to work hard at releasing Google's products to Polish net surfers."