Google poised to snatch Onet.pl's advertising thunder

The value of the Polish online advertising market rose by zł.230 million in 2006, and as the number of internet users increases, so does the internet's attractiveness as an advertising medium. Wirtualna Polska's revenues were half that of Onet.pl, however, Onet.pl's position could be under threat with Google's success last year as the most visited Polish website. According to advertising company IDMnet, the value of internet browser advertising rose by zł.40 million, or 20% in 2006. Although Internet portals attracted 50-60% of ads, much higher increases were noted by internet browsers. Onet.pl is now focussed on competing with Google to retain its position on the market. (Rzeczpospolita, January 13-14, p.A1, B1) M.M.