Growth of advertising sales reaches 30% - boom or bubble?

The companies that enjoyed a 30% increase in revenues were Stroer Polska, Clear Channel Poland and Cityboard Media, while News Outdoor Poland (formerly Town & City II) noted 20% higher revenues. Agora owned AMS, the largest outdoor advertising company projects a 50% increase in Q1 revenues, against zł.20.6 million revenues it posted in Q1 2004. Although analysts warn that this favorable situation is unlikely to continue, companies still hope to boost their revenues due to general, presidential and local elections which will all take place later this year. "Last year's high economic growth, EU enlargement and an increase in activity of sponsors during the Olympics were factors that will not happen again. That is why the market will grow at a much slower pace," said Andrzej Magdziak, News Outdoor Poland president. (Puls Biznesu, pp. 1, 11) D.W.