Growth of on-line advertising set to continue in 2003

According to IDMnet, an advertising company, the value of the national on-line advertising market rose by 37% to zl. 33 million in 2002 in co mparison with 2001. The market leader is Onet.pl, which has a 35% market share, followed by Wirtualna Polska (an 18% share). The most popular forms of on-line advertising are banners and mailing. The companies that spend the most on e-advertising are mobile telephone networks, banks and motor c ompanies. It is estimated that this market will increase to zl. 38 million in 2003, due to growing confidence and popularity among companies. (C/O PMR Ltd, e-Poland No. 88, www.polishmarket.com)