Grupa Grass buys Danish DLH brand
13:25
Grupa Grass, a floor and elevation decking company based in Płońsk, is buying Danish timber producer DLH’s operations in Poland and Slovakia. The purchase will be financed by the group’s own capital and debt. It will amount to about DKK 100 million (PLN 54.4 million). The Danes have been a presence in the Polish decking market since 1990 and will continue to sell their wares in Scandinavia and France.
Director general of Grupa Grass, Monika Nowakowska claimed that her company “bought rights to the (Danish brand DLH) in order to develop business in Poland and Slovakia.” Puls Biznesu wrote that the Danish company has cut back on business in Poland and even closed its Czech office in Prague.
The separation of the DLH brand from its Danish owner will allow more flexibility in marketing to Polish clientele, according to Nowakowska. Grupa Grass belongs to the Gutkowski family and has been a presence on the interior decoration market for 20 years now.