Grupa ITI joining the DTV revolution

"Our target is to become the leader on the market in terms of number of customers. We have all the assets: the people, the technology, the programs and, most of all, an approach aimed at customers' satisfaction," said Bogulsaw Kulakowski, ITI's deputy president responsible for technology, research and development. Currently the DTV market is divided between Canal Plus and Cyfrowy Polsat, which together have 1.5 million subscribers. Representatives of these two companies have been considering a merger for some time, but these plans still remain vague. There has been some media speculation that ITI's investment in this field will stand at zl.150 million. Analysts claim that, despite introducing new services which are not offered by competitors, ITI's project might take a long time to turn a profit. It took Canal Plus ten years to become profitable, while Cyfrowy Polsat is still fighting to remain in the black. (Puls Biznesu, pp.1, 4) A.K.