Grupa Kety goes west
Grupa Kąty has established a partnership in Germany to sell aluminum systems, as a part of its strategy to increase exports of aluminum systems in Central and Eastern Europe.
The move follows the group's successful launch in both Hungary and Ukraine.
The Management Board of Grupa Kęty have also announced that it has received information from one of its subsidiaries, Metalplast-Bielsko, about the registration of Metalplast Deutschland GmbH to provide seating in Duesseldorf with an initial capital of R25,000 (zł.99,500). The new company, 100% dependent on Metalplast-Bielsko, will specialize in selling aluminum systems in Germany. Planned sales for Metalplast Deutschland in 2005 are expected to be around R1 (zł.3.9) million.
Metalpalst Deutschland is the group's third foreign subsidiary (after Metalplast Zalur in Hungary and Metalplast Ukraina), and it should increase the value of Kąty's export in the region.
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"Poland's accession to the EU resulted in a bigger trust on the side of western companies with regards to Polish firms and has increased their willingness to cooperate closely. This has given us more opportunities to sell aluminum systems in Western Europe," said a company statement.
The fact that the company from Bielsko-Biała was granted a special high-quality product certificate by the IFT Research Center, in Rosenheim, is thought to have helped it in signing contracts on the German market. In 2004, the company signed contracts for building offices and apartment blocks in Berlin, Dusseldorf and Koeln. Previously the company exported its products mainly to Russia, Czech Republic, Ukraine and Hungary.
The move follows the group's successful launch in both Hungary and Ukraine.
The Management Board of Grupa Kęty have also announced that it has received information from one of its subsidiaries, Metalplast-Bielsko, about the registration of Metalplast Deutschland GmbH to provide seating in Duesseldorf with an initial capital of R25,000 (zł.99,500). The new company, 100% dependent on Metalplast-Bielsko, will specialize in selling aluminum systems in Germany. Planned sales for Metalplast Deutschland in 2005 are expected to be around R1 (zł.3.9) million.
Metalpalst Deutschland is the group's third foreign subsidiary (after Metalplast Zalur in Hungary and Metalplast Ukraina), and it should increase the value of Kąty's export in the region.
]
"Poland's accession to the EU resulted in a bigger trust on the side of western companies with regards to Polish firms and has increased their willingness to cooperate closely. This has given us more opportunities to sell aluminum systems in Western Europe," said a company statement.
The fact that the company from Bielsko-Biała was granted a special high-quality product certificate by the IFT Research Center, in Rosenheim, is thought to have helped it in signing contracts on the German market. In 2004, the company signed contracts for building offices and apartment blocks in Berlin, Dusseldorf and Koeln. Previously the company exported its products mainly to Russia, Czech Republic, Ukraine and Hungary.
