Grycan with a sweet tooth for foreign markets
After ice-cream manufacturer Grycan’s entry on the Czech market in 2013, the company plans to expand its business into other markets in 2014, including China, Germany and the UK.
Speaking to journalists, Wednesday, Grycan director general Marcin Snopkowski said that the company expects double-digit revenue growth in 2014.
“China and Germany have responded positively to our ice-cream and we will continue to develop our cooperation there,” Snopkowski said, adding that after finding a trade partner in China, the company is preparing for an ice-cream trade fair in the country.
However, business isn’t restricted to China. “We have received offers for cooperation from over 50 countries globally,” Snopkowski said, adding that “we want to develop on foreign markets slowly, step-by-step.”
Snopkowski also said that the company plans to expand its business where there is a large Polish diaspora, such as the UK.
