H1 sees rapid grow in media advertising and a promising H2 is set to follow

Company representatives estimate that the total annual increase will stand at 10%, thus the market will reach a value of over zł.5.2 billion. In 2006 the growth is expected to grow by 7%. The report reveals that the main reason behind the good results is economic growth, as the media is exceptionally dependent on the health of the market. This is also revealed by the fact that the recent recession in the advertising sector was more severe than in the other branches of the economy. According to CR MC, the smallest growth was recorded by press, where the expenditures grew by 9.9%. the revenues of radio stations grew by 11.4% while TV stations saw a 12.4% increase in revenues from advertising. The most dynamic advertising segment remains the online market, the share of which grew to over 2% of the whole advertising spending pie, from a mere 0.3% in 2000. (Parkiet, p. 8) A.K.